Eli Manning Scores First PE Deal as Partner at Brand Velocity
- Brand Velocity buys youth athlete apparel maker Score Sports
- Carmelo Anthony, Peyton Manning, DK Metcalf among investors
Eli Manning is playing ball again but in a new arena: private equity. The two-time Super Bowl quarterback formerly of the National Football League’s New York Giants has clinched his first deal as a partner at investment firm Brand Velocity Group.
The firm has acquired a majority stake in youth league apparel company Score Sports, according to a statement reviewed by Bloomberg News. While financial terms of the deal weren’t disclosed, Abrdn Plc and Ocean Avenue Capital Partners contributed capital support.